Client: Willow Preschool
Role: Branding, Design, and Creative Direction

Willow Creek launched a preschool program in 2021. The client wanted the brand to have bright colors and organic design elements. 

My first concept has energetic bouncing text, in which the bottom of the letters are not uniformly set. Other notable features include rounded text, saturated yet soft hues, and organic color blocking letters. 

The second concept leans into vivid organic colors. The text, also not uniformly set, has a whimsical storybook tone to the letters. The rainbow logo is a sign of hope and new beginnings - a great representation of a child’s first educational experience. Additionally, the rainbow’s halves can transform into a decorative circle icon pattern.