Role: Branding, package design, and product photography

that’s my jam is a witty, concept jam company that sought to merge their upbeat culture with elegant design. The identity incorporates various musical elements, including hints of noteheads in the logo’s typography, sheet music, and a time-signature inspired nutrition label. Repeating radial features and a colorful palette flatters each flavor variety. The product photography highlights the tasty spreads while simultaneously celebrating the dynamic brand.