Client: Axiom Media Group
Role: Creative Direction, Art Direction, Design

Axiom Media Group was looking to refresh their brand to better represent their business and culture. Axiom wanted an aesthetic that would illustrate their relational nature, steadfast determination, and creative disposition. A friendly color palette brings vibrancy and warmth to the brand. A bold sans-serif contrasts with a welcoming serif font to establish a clear visual hierarchy. The “swoop” element mimics the logo’s curves, serving as an additional feature in layouts and brand deliverables. The use of grainy gradients, simple outline illustrations, and strong lines propels the brand to appeal to both the contemporary and the corporate.